What We Do

Search-to-Store Promotions

IMPAQT Case Study: Retail



What We Do

How We Work

Videos on how we approach our core service offerings


Account Group Director

Recruiting: Account Group Director

Watch a video on what it's like to be an Account Group Director at IMPAQT


Search Account Manager

Recruiting: Search Account Manager and Search Specialist

Watch a video on what it's like to be a Search Account Manager at IMPAQT



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YouTube Advertising Series Part 1: An Overview of YouTube Advertising

By: Jennifer DeGiovanni, Manager, Digital Strategy


What to Know Before Implementing Competitor Campaigns

By: Zhanna Dubinsky, Digital Strategist


A Guide to Remarketing Part 2: Utilizing Fresh Data to Enhance Your Remarketing Campaigns

By: Vanessa Cooper, Senior Search Account Manager


A Guide to Remarketing Part 1: Remarketing 101

By: Chris Franceschina, Search Account Manager


Running a Successful Paid Search Test

By: Kristy Sorcan, Search Account Manager


7 Ways to Creatively Think About Branded Search

By: Laurel Upton, Search Account Manager


A Look at Google’s New Enhanced Campaigns

By: Akin Tosyali, Senior Strategist


The Affiliate Conundrum: How to Successfully Manage Affiliates in Paid Search

By: Daniel Parmar, Senior Strategist




Merkle's IMPAQT Named as One of the Top Workplaces in Pittsburgh

IMPAQT, a Merkle company, was named to Pittsburgh Post -Gazette’s second annual Top Workplaces in Pittsburgh for the second year in a row.


IMPAQT's Vanessa Cooper featured in edition of "Meet a Media Planner"

Meet a Media Planner is an ongoing series of Q&As done by Yahoo! Advertising Solutions where you find out what's on the minds of media planners at agencies across the country.


Merkle and IMPAQT Announce Combined Media Practice - IMPAQT Trading

Introducting IMPAQT Trading, a data-driven digital media planning & buying service


Motorola Echo Award Finalist

"IMPAQT Trading and Motorola Mobility Awarded prestigious Echo Award by the Direct Marketers Association for innovation, data-driven media buying. Read more about the award winning strategy here."




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Merkle | IMPAQT - Intelligently Using the Power of Search Marketing and Digital Display