1. Facebook Marketplace – This is the standard display advertising capability that has been available for several years. While it does leverage Facebook data for making targeted media buys based on aspects (such as groups, likes, associations, interests and friends), marketers do not have access to that data, nor the ability to utilize it with their own customer data (or within any other media or channels). Additionally, conversion tracking capabilities were limited, preventing marketers from accurately measuring the value of Facebook media.

2. Facebook Exchange – This improved offering allows marketers to leverage their own anonymous customer and prospect data for mediabuying tactics such as email and site retargeting, third party online data as well as scaling by finding lookalikes through real time bidding. This option also permits post-view conversion tracking, enabling marketers to manage contact frequency between marketplace ads and standard display, as well as advanced attribution modeling.

4. Facebook Connect - Facebook connect allows websites and mobile devices to integrate with Facebook and send information both ways. Marketers can not only bring friends (and their interest data) into your website, but also post Facebook offers or content that appear on members' news feeds. Our technology enables site socialization for commerce, which in turn enables data capture. This valuable, permission-based Facebook user and friend prof ile data can be tied to off line sales for measurement, to better understand customer prof iles for insights, and to more precisely target through Facebook Marketplace ads, video ads and standard, display ads.