Automotive
IMPAQT has worked with a variety of companies within the automotive industry, including a luxury car manufacturer, a leading auto pricing and information site, and even a top truck rental company.
Branding is a key factor within the automotive industry. It is important that these companies convey a cohesive story of trust, safety and style across all marketing channels to ultimately increase brand awareness and adoption among its target audience.
Identifying your target audience and being able to reach them at the right time and with the right messaging is all about analyzing the data and acting on it – which is where IMPAQT excels. We have helped automotive companies:
- Reach audiences across multiple platforms
- Recognize how and when to interact with consumers within the search engines
- Identify new and efficient ways to increase brand awareness within Search
- Allocate budget more efficiently by better understanding the relationship between marketing channels
- Create a cohesive message across all marketing campaigns
"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)
"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)