Business to Business (B2B)
Selling to specific audiences; when the sales cycle may be longer and relationship-building is key
Some of our top-performing clients are business-to-business clients who are using the power of Search Marketing to attract and engage their customers. Business-to-business Web sites are typically not geared toward a final transaction as much as they are geared toward navigating the right audiences through the most optimal path of a Web site.
How does a business prioritize its customer path and what analytics leads to these decisions? Which keywords drive the intended actions and how does one segment keywords to begin creating patterns desired? These are everyday queries of our business-to-business clients; and we help answer them with our proprietary tools and methodologies. Oh, and we've done this before for a decades-worth of organizations selling to other organizations.
A company with a defined audience is, indeed, an optimal candidate for Search Marketing. Let us show you how we've guided others to harness the return on investment that only Search Marketing can provide.
"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)
"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)