Education Case Studies
Lowering Cost per Application with Paid Search
Our client became overwhelmed by the complexities of promoting their brands online, due to the growing competition for education-related keywords. They had been conducting large PPC programs, but the volume of work needed to maximize their ROI was now becoming too much for them to handle in-house. They were also in the process of building a new site and wanted to incorporate SEO best practices.
Question:
How could IMPAQT help the client manage their Paid Search campaign to lower total cost per application and improve organic ranking?
Revelation:
IMPAQT worked with corporate and school representatives to help them select a new interactive vendor to redesign their Web site. IMPAQT collaborated with the site designers to ensure that the structure and content of the new site would achieve high placement in the search engine results.
The IMPAQT:
As a result of our work on the campaign, the client:
- Experienced an increase in site traffic
- Saw an increase in conversions nearing 100%
- Attained top organic placement within the major search engines for almost all of their location-specific pages
