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Consumer Packaged Goods

Limited only by creativity, Search Marketing is fast becoming a vital part of its media mix

For nearly a decade, IMPAQT has partnered with some of the world’s largest Consumer Packaged Goods retailers on how to properly build Search campaigns into their mix of media. Currently, two of IMPAQT's clients in the Consumer Packaged Goods industry are in the Fortune 500 - each with more than $13 billion in revenue and with products sold in more than 100 countries.

For these companies - and others - IMPAQT creates innovative SEO and PPC, with effective linking strategies and the appropriate use of Social Media. In the instance of one market share leader, we've managed Search for up to ten separate brands, working with 25 client contacts and integrating Search Marketing among the company's overall positioning while also staying true to the goals of each individual brand objective. The year-over-year ROI has earned us the opportunity to continue working with one CPG client for five years now.

Let us show you how to creatively use SEO and PPC for this industry - starting with what's been proven to work in the past, but also exploring and testing what we could do together for the future.

 

"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)

 

"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)