Financial Services
Unique services and unique consumer decision-making present opportunities
Our experience managing Search campaigns for the Financial Services industry includes some of the leading banks and credit card services companies, as well as mortgage providers and investment firms. It has given us insight into the competitive positioning of financial services and the features and benefits of this industry's products, which make our Search campaigns all the more stronger. It's also given us an intimate understanding of the financial loan and credit decisioning process for which we've been able to track and report for clients.
Each industry within Financial Services has its own set of conversions and we mold our strategies appropriately. Whether it's determining lifetime value, integrating Search to 'lift' other forms of media, or the management of thousands of keywords segmented per customer personas, we jump into the data and guide our clients to places beyond their imagination.
"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)
"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)