Multimedia
Managing the Content and Speed Necessary for Search Marketing
IMPAQT's experience with media clients includes such diversity as a content publisher of investment advice to a holding company of television stations among several markets. Regardless of the business model or origin of content, the media industry shares similar challenges - and opportunities.
In the media industry, Search Marketing's role must be more than tracking, reporting and promoting. It must also be opportunistic. When timely subject matter and breaking news trumps all other marketing plans for that day, Search Marketing plays the lead role at any media organization. For example, how did PPC help navigate all the online viewers hungry for more information on a said topic? In the myriad of keywords necessary to support daily additions of content, how is a media marketer sure the budget is spent wisely? To help solve some of the concerns unique to media organizations, IMPAQT created its own automated tools. For one client, a tool is using breaking news to attract online audiences that, otherwise, wouldn't browse their site.
Multimedia clients are a good match for IMPAQT. Since the industry is rich with data, IMPAQT has a unique advantage in that its ease and experience with handling the complexities in data provide optimal ROI for Search Marketing's investment.
"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)
"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)