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Health Care & Pharmaceutical

Helping Health Care & Pharma Clients Attain a Healthy Search Presence

Our experience in Health Care & Pharma includes some of the leading Health Care providers and Pharma companies. One of IMPAQT's first client relationships was with a leading Pharma company that lasted more than a decade. For this client, we've managed Search projects for more than 60 separate brands. Today, more than ever, the Health Care & Pharma industries must rely on the Web to inform potential customers and get their attention. Here are just some of the reasons why:

• 8 in 10 US Internet users look online for health information, making it the third most popular online activity – Pew Research
• Going online is the number one first thing people do when diagnosed with a disease – eMarketer
• By 2014, US pharmaceutical and health care online ad spending is expected to exceed $1.5 billion, up from $1 billion in 2010 – eMarketer
• Patients who visit branded pharmaceutical Web sites increase their prescription refill rate by 15.5% more than those who do not - comScore

However, online marketing can be a challenge due to internal compliance restrictions and legal restrictions, as well as the complexity of having multiple brands, products and customer segments. We've supported PPC and SEO efforts for various branded, unbranded and portal-based Web sites in these verticals and successfully coordinated Search activities and tasks between clients, interactive agencies, Web design/hosting firms, PR agencies, and regulatory agencies. We have worked with copywriters, copy review committees, FDA regulations and compliance specialists, and promotions committees to meet the needs of all stakeholders. We've also provided effective workarounds which helped bring consistent growth in Search visibility while meeting regulatory constraints.

 

"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)

 

"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)