Retail
Many doors from which to sell, including the all-important online door
IMPAQT's best work is done when complex data is available and can help tell the story of consumer behavior online.
In the retail industry, the data tells the story like no other. Whether it's integrating POS systems and traditional media to Search - or layering coupon redemption over a geo-targeted Search Marketing campaign, we help retailers capture consumers no matter where they sit on the research and buying journey.
Curious about the profitability of each sold product, by keyword? Interested in knowing first-time buyers vs. repeat buyers at the keyword level? Ready to dig deeper into lifetime value of each customer and how that is affected by their online Search habits?
We are equally as driven. Let us integrate your data and tell you the patterns we see. This, we are doing for many nationally-known brands, including market leaders in the sub-categories of cosmetics, apparel, consumer appliance manufacturers, high-end jewelry, and electronics, just to name a few.
"Data-driven marketers, like retailers or financial services firms...will find tremendous value in this agency’s ability to determine search’s influence on other media and on multichannel transactions."
- Forrester Wave: U.S. Search Marketing Agencies, Q1 2009, Forrester Research, Inc. December 2009
