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Establishing a Linking Campaign to Increase Visibility

IMPAQT Case Study: Travel

 

 

A leading international hotel chain came to IMPAQT for help in driving more qualified visitors to its website. As part of the hotel chain's SEO campaign, we established a Linking program aimed at increasing their rankings within the search engine results, thus providing a substantial increase in site traffic.

QUESTION:

How could IMPAQT help the client increase their online visibility through Linking?

REVELATION:

Following our proven process for linking, IMPAQT collaborated with the travel client to identify potential linking partners. Once the client completed an in-depth Linking Questionnaire, IMPAQT's internal Linking Team strategized on a course of action. As always, our process focused on attaining quality of links rather than quantity of links.

IMPAQT used its proprietary tools to produce a long list of websites that referenced particular keywords pertaining to our client. Potential candidates were identified using many factors, such as compatibility with our client's target market. With this tool, IMPAQT was able to quickly provide a list of candidates that may have otherwise been overlooked. Once the qualified sites were identified, IMPAQT met with the client to review these potential partners and gain approval for solicitation. Then, our team drafted letters for travel directories and providers to promote the benefits of linking with our client.

The IMPAQT:

By following this process, the travel client saw great success with linking:

• 57% increase in traffic in less than 6 months
• 20 quality links were established on reputable travel sites
• 23% increase in online visibility for branded terms in less than 8 months
• 138% increase in online visibility for top city terms in less than 1 year

 

 

"Our observations of the vendor's management team show them to have two refreshing attributes that are disappointingly absent from other vendors we reviewed: 1) they take an emotional stake in their company and in their clients' welfare, and 2) they're a practical group who focuses more on doing the work than on how they spin what they do."

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)

 

 

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Establishing a Linking Campaign to Increase Visibility