The Powerful Combination of Merkle and IMPAQT
In March 2011, IMPAQT was acquired by Merkle Inc, the nation's fastest growing customer relationship marketing (CRM) agency. Because IMPAQT is now an integral part of the Merkle family, our clients have an opportunity to not only acquire new customers, but also retain existing customers by making search a part of their CRM strategy.
Merkle's roots in database marketing and exceptional talent in analytics, coupled with IMPAQT's customized consulting capabilities and powerful analytic tools, allow us to tie a client's CRM database directly into their search strategies, by pulling key prospect segments based on transactional data from the CRM database. This data also allows us to understand what drove consumers to buy and target consumers based on their particular buying decision – in order to turn one-time buyers into repeat customers.
Merkle's well rounded online and offline marketing capabilities allow us to tap into the following channels to see a holistic view of the consumer:
- Database Marketing
- Direct Marketing
- Social Media
- Display Media
- Email Marketing
- Mobile Marketing
Merkle is the largest and fastest growing, privately-held customer relationship marketing agency in the U.S. For more than 20 years, Fortune 1,000 companies and leading non-profit organizations have partnered with Merkle to build and maximize the value of their customer portfolios and return on their marketing investments. With a variety of quantitative, information-based solutions, Merkle works with clients to plan, design, execute and measure fully integrated customer relationship marketing (CRM) solutions. Merkle provides the framework for organizations to aggressively apply quantitative database marketing strategies to their CRM programs across mass, direct and digital media.