Merkle and IMPAQT Announce Combined Media Practice
Introducing IMPAQT Trading, a data-driven digital media planning & buying service
Pittsburgh, PA. – August 14, 2012 – IMPAQT (www.IMPAQT.com), a Merkle company (www.merkleinc.com) and leading search engine marketing agency, announced the launch of IMPAQT Trading, a media solution suite that applies the targeting and measurement practices of traditional direct marketing to execute targeted display, video, mobile and social media advertising. The development underscores IMPAQT's continued commitment to helping clients drive results through the integration of digital strategies into their customer acquisition and engagement initiatives.
With the introduction of IMPAQT Trading, the company brings Merkle's established digital marketing expertise and extensive customer relationship marketing (CRM) skills together with IMPAQT's market-leading advancements in search. Leveraging the strengths of both organizations, IMPAQT Trading offers a data-driven performance media solution that optimizes digital spend and results. The organization has developed a proprietary platform to understand, influence and measure consumer behavior through digital media. In addition, the incorporation of best-in-class technology partnerships enables the platform to facilitate media buys across multiple exchanges, direct publishers and across social media outlets.
"Over the last few years, we have been working to build our display client base to scale, creating world-class media solutions," said IMPAQT president, Richard Hagerty. "The combination of Merkle's deep-rooted expertise in CRM analytics, technology and data is the perfect dovetail with IMPAQT's innovations in search. IMPAQT Trading is the natural extension of both businesses, offering a proprietary, analytically based media platform which utilizes the exchange environment to offer tremendous media buying capabilities that encompass not only real-time bidding for display, but across all digital touchpoints."
IMPAQT Trading will be led by Megan Pagliuca, vice president and general manager of digital media for Merkle. "Over the past couple years we've built proprietary technology and assembled a team of experts on the ad technology space in support of Merkle's client base," said Pagliuca. "Through IMPAQT Trading, we will be able to deliver a fully integrated biddable media offering to both Merkle and IMPAQT clients."
IMPAQT, a Merkle Company, helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a "Leader" among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999. Visit www.IMPAQT.com to learn more.
Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
In Our Clients' Words...
"IMPAQT seemed to be subject matter experts in SEO, and we found others to have paid expertise, but not SEO. This holistic approach to Search Marketing seemed to make sense to us and clearly set them apart from the other companies we met with."
" All of the references we spoke with...felt that IMPAQT delivered as promised and exceeded expectations."
"We desired a company that could give us strategy and metrics to fully capitalize on this (Search) space. IMPAQT’s proprietary bid management tool and Exstonet reporting tool...provided us with detailed and flexible reporting needs."