Brian Conner is a focused, dedicated leader, managing his team of business analysts to provide Paid and Organic Search support across IMPAQT's client base. His team delivers the high level of analytical insight that has brought IMPAQT to the top tier of the Search industry.

As Vice President, Analysis and Decision Support, Brian Conner is responsible for serving his team, our clients, and IMPAQT by managing analytics processes to reach client and company goals, educating clients and team members on the intricacies of Search analytics, and bringing IMPAQT's ADS, Client Services, and Data Management teams together to create solutions for measuring and maximizing return on our clients' Search investments.

Brian brings to the table years of experience in project management and predictive modeling using SAS and other analytics tools, as well as a wealth of information on business analytics. Brian brings a unique perspective to ADS, as he expertly combines his understanding of complex statistical techniques and data warehousing know-how with the ability to clearly demonstrate "the bottom line" to clients. These cross-functional skills make him a key contributor to IMPAQT's strategies and client solutions.

Throughout Brian's career, he has provided advanced analytical solutions for many Fortune 500 companies across the Telecommunications, CPG, Financial, and Retail industries. In all of his positions, Brian was relied on heavily to spearhead important and often difficult projects utilizing his knowledge of statistics, marketing and management. In addition to his SEO/SEM experience, he has extensive expertise in CRM/Database Marketing, Data Warehousing, and Business Intelligence.

Brian graduated Magna cum Laude with a BS in Accounting/Management from the University of Pittsburgh. Additionally, he has an MBA with a concentration in Marketing Research from Katz Graduate School of Business at the University of Pittsburgh.