IMPAQT News
Search Strategies
March 8, 2004
10 tips to maximize search engine placement with minimal effort
It’s not always important to be the No. 1—or even No. 2—paid ad on a search engine results page. As long as your ad sits above the page-break, potential customers will see it, said Melissa Burgess, director of business development with search engine marketing firm Impaqt.
That said, check out the cost span between the companies that sit at the second and third or third and fourth positions. Then, place your bid right in the middle.
"If you’re launching a new product or pushing a marketing campaign, you’ll want to plan on spending a lot of time watching auctions that relate to what you’re doing," Burgess said.
