IMPAQT News
Amazon Launches Web Wide Search Engine
April 16, 2004
NEW YORK -- Online auction and merchandising giant Amazon.com is entering the search fray with the launch of A9.com, a search engine that presents search results with adjacent columns of related personal and product information.
While Amazon.com has always had a search engine at the core of its books and merchandise site, its new A9.com is a full-bodied, Web-roaming search engine that competes with sites such as Google and Yahoo! to provide Web-wide search capabilities.
Richard Hagerty, CEO of Impaqt, a search engine marketing consulting firm in Pittsburgh, said Amazon has been providing personalized recommendations based on past behavior for a long time. "People don't like to give up their information, but they trust Amazon," he said.
