IMPAQT News
IMPAQT Landing Page Is Rich
April 27, 2005
At AD-TECH in San Francisco, I spoke with IMPAQT CEO Richard Hagerty, who demonstrated for me the company’s “Intelligent Landing Page.”
It can sit behind any paid search ad (both a strength and a weakness). When users click through, they go to this landing page, which can be loaded with rich media and other potential functionality, such as maps, related contextual ads, email forms, etc.
The press release (link above) doesn’t really reflect how impressive this page is.
