IMPAQT News
Google: How to spend $2.7 billion
April 30, 2004
After Google goes public, look for more acquisitions and perhaps new products.
Google IM perhaps?
What could Google go after? Matt Naeger, vice president of operations at IMPAQT, a search engine marketing firm, said he doubts Google would want to stray too far from its core business of Internet advertising. With that in mind, he said Google might want to buy an online direct marketing firm.
But because Google has made a name for itself in search, it's unlikely that Google will seek to become a major content provider along the lines of Yahoo!, MSN or AOL, which like CNN/Money, is owned by Time Warner. "I don't think Google wants to be anything like Yahoo or MSN," Naeger said. "Google has added Froogle and Gmail but those are types of things that all relate back to the core business of search."
