IMPAQT News
Google's IPO Signifies the Resurgence of Search
Google depends almost exclusively on advertising for its revenue, to the tune of 96 percent in 2003. As it has offered new services, such as its controversial Gmail e-mail service and its Orkut social-networking site, the pressure could mount to become more like a portal site, with premium services generating a portion of revenues, analysts say.
"They will get pressure to go the route that Yahoo has, but they are strong enough at this point to shrug it off," said Matt Naeger, vice president of operations at search-engine marketing company IMPAQT, in Pittsburg. "I don't think they want to be Yahoo or MSN at this stage but want to maintain their independence from that."
Naeger said he expects Google instead to focus on extending its search-advertising technology, possibly offering more robust tools for placing ads and getting reports on the success of campaigns.
