IMPAQT News
Google challenge: growth without sacrificing brand; Speed and simplicity of searches not the best way to get advertisers
May 10, 2004
In its core business, Google will look to improve the AdWords paid placement technology, said Matt Naeger, VP-operations at search marketing company Impaqt, which handles keyword search for advertising clients. Google's projections of what an advertising client's impressions and daily clicks will be is often inaccurate, Mr. Naeger said. So projections don't match up with actual results. ''Google is going to have to improve things for companies like mine.''
