IMPAQT News
Search Engine Marketing Campaigns Make A Local Call
May 2004
The continuing trends of localized search provide businesses with another channel for their marketing efforts, which to this point has been vastly underutilized, especially for the local small and mid-sized businesses. According to the same Kelsey Group study, there are roughly 250,000 paid search advertisers globally, but more than 10 million small and mid-sized businesses in the U.S. alone. Clearly, the majority of those businesses that could achieve the greatest return from localized search are simply not using this method to reach potential clients.
Search, arguably the oldest online marketing method, has finally found its place in modern interactive advertising. The future for search as a leading method in increasing Web visibility looks bright and promising.
