IMPAQT News
Harvard Student's Reports Cast Pall Over WhenU Practices
May 18, 2004
Richard Hagerty, CEO of search engine marketing firm IMPAQT, claimed that "no respectable SEM (Search Engine Marketing) firm would recommend [cloaking] to their clients. I can't imagine any firm would take the risk." He added that there are so many Web pages that it's difficult for Google to police all of them, but that the search giant makes very clear what's acceptable and what's unacceptable SEM behavior. "This is about masking negative publicity," he said.
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