Google IPO: Deja vu All Over Again?
"There's almost a twinge of the heyday when everyone and his mother was filing for an IPO," said Melissa Burgess, director of business development for Impaqt, a search engine marketing company. "With Google being the dominant search player in the industry, it's going to be huge." Hearkening to the experience of the last four years, Burgess added, "What it caps out at is another story."
Burgess said Google will need to focus on the needs and opinions of investors. "There is going to be a lot of cautiousness coming out of Mountain View," she said.