IMPAQT News
Google Unveils Sitemaps Tool
June 3, 2005
This potentially gives marketers a better shot at having important site pages indexed more frequently. It will particularly benefit sites built in a way that makes Google's traditional crawling ineffective, said Matt Naeger, VP and general counsel of SEM firm Impaqt.
"A surprising amount of sites have problems getting indexed. There are ways to improve that with a proper redesign, and with techniques like a robots file. This is a potential shortcut to that process," Naeger said.
One way marketers in particular may benefit from the program would be to quickly index pages for a time-sensitive campaign or promotion. Many marketers forego organic SEO for such campaigns and instead focus on pay-per-click search ads, which deliver faster results, he observed.
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