IMPAQT News
Amazon.com's Search Launch Triggers Second Thoughts
September 16, 2004
Amazon.com subsidiary A9.com may have officially entered the search wars on Wednesday, but its effort so far is drawing lukewarm user reviews and raising privacy concerns over its core personalization features.
While A9.com has a unique design and interesting customization features, it lacks innovation in the core Web search technologies of indexing information and returning relevant results, said Melissa Burgess, director of business development at search-engine marketer Impaqt, in Pittsburgh.
"There's so much to go through, I wonder if the typical searcher will want to utilize this stuff or will want a clean, simple interface as Google has provided over the past three to four years," she said. "I can't imagine that they are going to go head-to-head with Google."
Media Contact:
IMPAQT Marketing
412.733.7100
marketing@impaqt.com
