IMPAQT News Archive

12/8/2008	Offline impact: econoometric modeling and search keyword bidding - BtoB Magazine

10/2008	The Engine Behind the Automotive Industry - Response Magazine

10/2/2008	Microsoft Dangles Prizes to Build Search Traffic - Advertising Age

10/2008	Pittsburgh 2008 Pacesetters - Smart Business

10/2008	Google takes the wraps off - Internet Retailer

9/29/2008	Death of the keyword and the (possible) future of semantic search - DM News

9/7/2008	Google Launches Chrome - Pittsburgh Post-Gazette

8/11/2008	Push Toward Transparency May Have Consequences for PPC - DM News

7/2008	How Friendly Is Your SEM? Take the test: SEO and PPC Best Practices Revealed. - Target Marketing

6/2008	Measuring Brand Attachment in Search Marketing - DM News

6/2008	10 Secrets to Paid Search Success - Internet Retailer

6/2008	Working on a Search Campaign with a Limited Time Frame - DM News

6/2008	The Big Picture: Paid and Organic Search Interaction - DM News

5/2008	A Perfect Match - Internet Retailer

5/2008	Implementing Google Analytics for a Successful Interactive Marketing Campaign - eMarketing and Commerce.com

5/2008	How to Put Your People First - Smart Business

4/2008	Banks Search for Right Search Engine Strategy - US Banker

4/2008	Google Gets e-Retailers Rolling on Analytics –Internet Retailer

2/14/2008	Fortune Tellers and Paid Bid Management – SearchEngineWatch

2/11/2008	Microsoft and Yahoo integrate ad technologies and search properties? – DM News

2/8/2008	What Would a Yahoo-Microsoft Merger Look Like? Part 3 – SearchEngineWatch

2/2008	Managing Your PPC Campaign Budget – Website Magazine

1/31/2008	Search Marketers' Wish Lists, Part 2 – SearchEngineWatch

1/24/2008	Search Marketers' Wish LIst - Search Engine Watch

1/18/2008	Search Marketers' Wish List - Search Engine Watch

1/2008	The Legal Tangle of Competitive Keyword Advertising – DM News

12/27/2007	IMPAQT Wins American Marketing Association’s Pittsburgh Marketer of the Year – AMA Pittsburgh

12/27/2007	IMPAQT Ranked as Top Performer and Leading Pay Per Click Management Firm – Topseos.com

12/10/2007	Global Search Optimization Goes Beyond Translation – B2B Online

11/30/2007	Workplace Workout: Businesses Bring Exercise into the Office – Pittsburgh Business Times

11/21/2007	Women of Internet Marketing Wednesdays – Part 28 – SearchMarketingGurus.com

10/10/2007	Is Your Paid Search Campaign Part of a Mix or a Mess? – SearchEngineWatch

10/5/2007	Does Your Company Carry Business Interruption insurance? – Pittsburgh Business Times

10/2007	How to Make an IMPAQT: Greentree Company Applied Science to the Art of Web Searching– TEQ Magazine

8/10/2007	Crisis Control: PPC Can Save the Day and Your Brand. – DM News

7/30/2007	The Early Days of Video Search – AdvertisingAge

6/26/2007	Coordinating Search with External Media: Can Less Be More? – Search Engine Watch

6/15/2007	Google Takes on Microsoft with 'Bottom-Up' Strategy – The Pittsburgh Post-Gazette

5/31/2007	In the Mix: Search in the Overall Marketing Mix – Search Engine Watch

5/31/2007	Search's Place in the Marketing Mix – Search Engine Watch

5/15/2007	Internet Businesses Gain Insight on Making Sites More Productive – The Pittsburgh Post-Gazette

2/9/2007	Tech Companies Having Trouble Filling Non-technical Positions - Pittsburgh Business Times

2/2007	IMPAQT Moves to NewHeadquarters

1/2007	IMPAQT Ranked as 4th Largest Ad Firm - Pittsburgh Business Times

11/22/2006	IMPAQT Cited as Strong Performer By Independent Research Firm in Search Marketing Report

9/29/2006	In-house training plan sets up firm for success - Pittsburgh Business Times

8/10/2006	Leading analyst research firm Report cites IMPAQT Highest in Overall Business Value in Search Engine Optimization for Second Time

2/6/2006	Old Media Wants A Piece Of The New Media Action - AdWeek

11/8/2005	E-Marketers Descend on New York for ad:tech - DM News

11/1/2005	Buying your Brand: The Key to Protecting It - The Competitive Advantage

10/24/2005	Geo-Targeted RSS Ads Surprise Advertisers - ClickZ

10/20/2005	Copyrights, Trademarks and Search Engines - SearchEngineWatch

9/13/2005	Geico Warns Competitors About Search Engine Ads - AdvertisingAge

6/29/2005	Online Advertising: Clean Up On Aisle Five - adBUMb

6/28/2005	Google's New Personalization Tech Has Ad Implications - ClickZ

6/22/2005	Should I Outsource My Search Efforts? - adBUMb

6/22/2005	How do I take action to protect my rights against click fraud? - BtoB

6/3/2005	Google Unveils Sitemaps Tool - ClickZ

6/1/2005	What can I do from a legal standpoint about click fraud? - BtoB
4/27/2005	IMPAQT Landing Page Is Rich - Kelsey Group

4/26/2005	More Than 6,500 Expected at Ad:tech05 San Francisco - DM News

4/13/2005	Google Adds Local Directions to Mobile Devices - DM News

3/25/2005	Smaller Players Shrug Off Increased Contextual Competition - ClickZ

3/10/2005	Searchers Crave Descriptive Web Copy - SearchInsider

2/28/2005	IMPAQT Gets Smart with Debut of Intelligent Landing Page™ Application

2/28/2005	Search companies announce new capabilities, new technologies - BtoB

2/24/2005	Search Engine Marketing With Six Sigma - SearchInsider

2/10/2005	The Growing Battle Between Content & Commerce - SearchInsider

1/18/2005	Gaining Web Site Traction With a Spanish Flare - SearchInsider

1/13/2005	Google AdWords, Affiliates, and Relevancy - A Change on the Horizon - SearchInsider

12/30/2004	The Perils and Pitfalls of Advanced Keyword Buys - SearchInsider

12/23/2004	Google Versus Geico: What Does It Mean for Search Engine Marketers? - SearchInsider

12/9/2004	The Rule of Three - SearchInsider

12/7/2004	IMPAQT Named as Industry Leader in Search Engine Marketing Agency Report from Leading Analyst Firm

12/7/2004	JupiterResearch SEM Report - JupiterResearch

11/8/2004	IMPAQT Expands Search Engine Marketing Offerings to Meet Industry Demands

11/11/2004	Locating the Right Local Search Program - SearchInsider

10/7/2004	Adding Offline Data to Online Search - SearchInsider

9/21/2004	How to use search engines to Lure Holiday Shoppers - Microsoft

9/16/2004	Amazon.com's Search Launch Triggers Second Thoughts - eWeek

9/9/2004	Searching for Trademark Protection - SearchInsider

8/26/2004	Protecting Your Trademarks: Who's Job Is It? - webpronews.com

8/9/2004	Show Wrap-Up Report for Search Engine Strategies: Portrait of an Industry Under Tremendous Strain - Marketing Sherpa

6/21/2004	Trademark Concerns Loom For Online Brands - MediaDailyNews

5/18/2004	Harvard Student's Reports Cast Pall Over WhenU Practices - MediaDailyNews

5/11/2004	IMPAQT Announces Partnerships

5/10/2004	IMPAQT Partners with Optelligence to Expand United Kingdom Presence

5/10/2004	Google Challenge - AdvertisingAge

5/6/2004	Google IPO: Deja vu All Over Again? - InternetNews.com

5/2004	Search Engine Marketing Campaigns Make A Local Call - Consumer Interaction Solutions

5/2004	Seek and find – SEO boosts biz for data entry services firm - Marketing News

4/30/2004	Google Files for IPO, Vows It Won't Change - DM News

4/30/2004	Google's IPO Signifies the Resurgence of Search - eWeek

4/30/2004	Google: How to spend $2.7 billion - CNN Money

4/26/2004	Google Trademark Policy Could Yield More Suits - DM News

4/16/2004	Amazon Launches Web Wide Search Engine - AdvertisingAge

3/8/2004	Hands On: Search - BtoB

3/8/2004	Search Strategies - BtoB

10/21/2003	IMPAQT Earns Pittsburgh Technology Council's Technology 50 Award

6/16/2003	IMPAQT’s Search Analytics™ Suite Expanded

3/03	TEQ Magazine

3/03	Product Management Today, March 2003

2/27/03	One to One Insider

2/6/03	Pittsburgh Post Gazette

2/1/2003	IMPAQT rolls out extranet service that lets clients analyze web site performance in real time

11/06/2002	Pittsburgh Marketing Summit – The Business of Marketing

9/5/2002	IMPAQT adds staff to manage growth of business

8/6/2002	One-to-one Interactive chooses IMPAQT to provide search engine marketing services

7/16/02	Pittsburgh Business Times

5/8/2002	3W Interactive launches IMPAQT; new business to provide web visibility measurement and search engine optimization services

1/7/2002	Schooltranscript.com selects 3W Interactive as their search engine optimization services provider

11/5/2001	Calgon Carbon Corporation’s purrfectly fresh™ to get a boost in Internet visibility from 3W Interactive

8/13/2001	Axion Data Services selects 3W Interactive’s search engine optimization team to develop online visibility campaign

Media Contact:

IMPAQT Marketing
412.733.7100
marketing@impaqt.com

IMPAQT News Archive

Media Contact:

IMPAQT - Intelligently Using the Power of Search Marketing