IMPAQT Press Release
Carbon Corporations Purrfectly Fresh to get a boost
in internet visibility from 3W Interactive
3W Interactive to develop Internet visibility campaign for odor
Pittsburgh, PA and Boston, MA November 5, 2001 3W Interactive, a provider of advanced business technology solutions, announced today that Calgon Carbon Corporation has chosen its search engine optimization (SEO) services to promote its Purrfectly Fresh consumer product on the Internet. 3WIs SEO team will develop and implement a campaign to increase the visibility of the Purrfectly Fresh web site on the Internets major search engines and directories for consumers searching for pet odor information and elimination products.
3W Interactives proprietary measurement technology will measure Purrfectly Freshs online visibility and recommend site design and content changes that will improve its relative position on the major search engines and directories. Its team of experts will then develop a campaign to optimize the Purrfectly Fresh website, including benchmarking against its competitors search engine positions, in-depth keyword and search term monitoring, page review and development, copywriting, linking strategies and search engine and directory submissions.
We made a big push--and investment to market Purrfectly Fresh on the Internet and were concerned by the amount of pet-related and competitive information already out there, said company sales manager, Eric Makar. 3W Interactives SEO services will not only keep us from getting lost in the crowd, but help us get in front of the thousands of potential customers who are searching for pet odor elimination products on the Internet every month.
Purrfectly Fresh is a unique and nontoxic all-purpose pet odor eliminator. It contains activated carbon crystals that absorb odors naturally without using masking agents. Purrfectly Fresh is completely safe for use around all pets and children. For more information, visit www.PurrfectlyFresh.com.
About 3W Interactive
3W Interactive provides advanced business solutions ranging from out-of-the-box software installation and modification, to comprehensive custom applications. Specializing in three practice areas, Knowledge Management, Custom Application Development, and Search Engine Optimization, the company has extensive IT/Internet experience that addresses a full range of client strategic, creative and technological needs. Some of 3W Interactive clients include General Nutrition Co., GlaxoSmithKline, Eat' n Park, MetalWorks, Carnegie Museums, Axion Data Systems and The Southwestern Pennsylvania Commission. For more information visit www.3w-interactive.com.
About Calgon Carbon Corporation
Calgon Carbon Corporation, headquartered in Pittsburgh, Pennsylvania, is a global leader in service and solutions for purifying water and air. The company employs approximately 1,000 persons at 13 operating facilities and 12 sales and service centers worldwide.
Director of Marketing