IMPAQT Press Release
Pittsburgh Marketing Summit The Business of Marketing
IMPAQTs Melissa Burgess participates in roundtable discussion on Search Engine Marketing
Pittsburgh, PA November 6, 2002 Melissa Burgess, Web Visibility Strategies Manager at IMPAQT, co-hosted a round table discussion at the second regional Pittsburgh Marketing Summit. Ms. Burgess shared her expertise on Effective Search Engine Marketing and Web Positioning. Discussion points included web presence, and the relationship between top Search Engine Rankings and online sales/visibility. It was exciting to speak to so many individuals interested in learning how to increase their Web traffic, said Melissa Burgess. Search Engine Marketing has become such an important factor to online success. The adage create it and they will come does not hold true on the Internet, especially if you have an eCommerce Web site. Effective Search Engine Marketing campaigns are able to drive highly qualified visitors to your Web site during each stage of the buying process.
The topic for this falls session was The Business of Marketing, and focused on the fact that strategic marketing is a necessary business investment for organizations to succeed in the long-term. The event featured a host of business and marketing experts addressing revenue generation via strategic marketing initiatives. The Pittsburgh Marketing Summit is a forum for regional business professionals to find solutions for marketing products and services most effectively. The summit was held on Wednesday, November 6, 2002 from 3 to 6 p.m. at the Pittsburgh Renaissance Hotel.
IMPAQT, a division of 3W Interactive, is a pioneer in Web Visibility measurement and management. IMPAQT relies on its research-based methodology, proprietary data gathering technologies, and unique visibility measurement metric, the Search Position Score, to assist companies in increasing their presence on the Internet through search engine and online directory rankings, targeted interactive marketing strategies and other Web Visibility services. Clients include Axion Data Systems, Calgon Carbon Corporation, multiple brands of the pharmaceutical and healthcare giant GlaxoSmithKline, and Schooltranscripts.com. For more information visit www.IMPAQT.com.
Search Position Score is a service mark of IMPAQT in the United States and other countries. All other marks referred to herein are the property of their respective owners.