IMPAQT Press Release
Pittsburgh Marketing Summit – The Business of Marketing
IMPAQT’s Melissa Burgess participates in roundtable discussion
on Search Engine Marketing
Pittsburgh, PA – November 6, 2002 – Melissa
Burgess, Web Visibility Strategies Manager at IMPAQT, co-hosted
a round table discussion at the second regional Pittsburgh Marketing
Summit. Ms. Burgess shared her expertise on Effective Search Engine
Marketing and Web Positioning. Discussion points included web presence,
and the relationship between top Search Engine Rankings and online
sales/visibility. “It was exciting to speak to so many individuals
interested in learning how to increase their Web traffic,”
said Melissa Burgess. “Search Engine Marketing has become such
an important factor to online success. The adage “create it
and they will come” does not hold true on the Internet, especially
if you have an eCommerce Web site. Effective Search Engine Marketing
campaigns are able to drive highly qualified visitors to your Web
site during each stage of the buying process.”
The topic for this fall’s session was “The Business of
Marketing,” and focused on the fact that strategic marketing
is a necessary business investment for organizations to succeed
in the long-term. The event featured a host of business and marketing
experts addressing revenue generation via strategic marketing initiatives.
The Pittsburgh Marketing Summit is a forum for regional business
professionals to find solutions for marketing products and services
most effectively. The summit was held on Wednesday, November 6,
2002 from 3 to 6 p.m. at the Pittsburgh Renaissance Hotel.
About IMPAQT
IMPAQT, a division of 3W Interactive, is a pioneer in Web Visibility
measurement and management. IMPAQT relies on its research-based
methodology, proprietary data gathering technologies, and unique
visibility measurement metric, the Search Position Score, to assist
companies in increasing their presence on the Internet through search
engine and online directory rankings, targeted interactive marketing
strategies and other Web Visibility services. Clients include Axion
Data Systems, Calgon Carbon Corporation, multiple brands of the
pharmaceutical and healthcare giant GlaxoSmithKline, and Schooltranscripts.com.
For more information visit www.IMPAQT.com.
Search Position Score is a service mark of
IMPAQT in the United States and other countries. All other marks
referred to herein are the property of their respective owners.
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