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IMPAQT Press Release

Schooltranscript.com selects 3W Interactive as their search engine optimization services provider

3W Interactive to develop Internet visibility campaign for online academic transcripts distributor

Pittsburgh, PA and Boston, MA – January 7, 2002 – 3W Interactive, a provider of advanced business technology solutions, announced today that Online Credential Services has selected its search engine optimization (SEO) services to help Schooltranscript.com generate business and increase its overall brand recognition on the Internet. Schooltranscript.com is an online document distribution hub that enables students, job seekers, registrars, admissions officers, and corporate recruiters to securely exchange official academic and professional credentials via the Internet. 3W Interactive’s SEO team will develop an online visibility campaign to improve the position of www.schooltranscript.com on Internet search engines and directories.

“As an Internet-based business, we knew that ranking high in search engine and directory results was crucial in our efforts to attract students, job seekers and recruiters using the Internet, but lacked the expertise to achieve it on our own,” said Kyle Kulzer, Schooltranscript.com’s vice president of marketing. “After evaluating several SEO firms, we chose 3W Interactive based on their level of detail and service offerings. We liked that theirs was an ongoing process, not a one time shot, and that they were able to provide us with solid results that show a return on our investment.”

3W-Interactive’s will first measure the level of Schooltranscript.com’s current search engine visibility with its proprietary measurement technology. The 3WI SEO team will then analyze the Schooltranscript.com web site and suggest design and content changes that will optimize the site for search engine spiders. The team will then provide a structured process to develop and manage the campaign, including monthly position updates for the client and its competitors, keyword and search term monitoring, linking strategies, copywriting, page development, and search engine and directory submissions.

About 3W Interactive
3W Interactive provides advanced business solutions ranging from out-of-the-box software installation and modification, to comprehensive custom applications. Specializing in three practice areas, Knowledge Management, Custom Application Development, and Search Engine Optimization, the company has extensive IT/Internet experience that addresses a full range of client strategic, creative and technological needs. Some of 3W Interactive clients include General Nutrition Co., GlaxoSmithKline, Calgon Carbon, Eat' n Park, MetalWorks, Carnegie Museums, Axion Data Systems and The Southwestern Pennsylvania Commission. For more information visit www.3w-interactive.com.

About Online Credential Services
Schooltranscript.com is a service of Online Credential Services, Inc (OCS). OCS is an Application Service Provider that enables any business to integrate credential verification, publication, and distribution into their online systems. Schooltranscript.com is the premier online document distribution hub for students, job seekers, registrars, admissions officers, and corporate recruiters. Schooltranscript.com provides a secure platform in which parties can exchange official academic and professional credentials via the Internet. For more information visit www.schooltranscript.com.

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