IMPAQT Press Release
IMPAQT Partners with Optelligence to Expand United Kingdom Presence
Leading Search Engine Marketing Solution Provider Also Announces Strategic partnerships with directMASS and MindComet
PITTSBURGH – May 10, 2004 – IMPAQT, a leading provider of search engine marketing solutions today announced it has bolstered its presence in the United Kingdom through a strategic partnership with London-based Optelligence, an interactive marketing firm. As a result of the partnership, IMPAQT will provide its search engine marketing services as well as measurement and analytics capabilities to Optelligence’s existing client base.
In addition, IMPAQT also announced that it has entered into strategic partnerships with directMASS and MindComet to offer enhanced search engine marketing strategies to the two interactive marketing solution providers. The partnerships further strengthen IMPAQT’s position as the industry leader in delivering highly customized, innovative search marketing campaigns that yield measurable results.
“We are pleased to partner with IMPAQT to provide our existing clients the highest level of search engine marketing strategies available in the industry,” said Paul Lewis, SVP, Sales and Marketing, MindComet. “As search engine marketing continues to gain traction as an important marketing initiative, IMPAQT allows us to offer our clients in-depth knowledge and the tactics necessary to increase their search efforts.”
IMPAQT provides expertise in a vast array of search engine marketing initiatives ranging from research and analysis, to campaign planning and program management. IMPAQT’s comprehensive suite of services addresses the needs of a wide variety of constituents including interactive agencies and corporate marketers.
“We recognize that each company has a unique search deployment strategy designed to satisfy specific needs and as a result, IMPAQT tailors each campaign to match specific client needs,” said Richard Hagerty, CEO, IMPAQT. “Companies such as Optelligence, directMASS and MindComet look to us because we deliver innovative solutions designed to increase visibility. While the competition is sitting still, our clients – and those of our new partners – have the opportunity to increase their market share.”
About IMPAQT
IMPAQT is a leader in Search Engine Marketing. Founded in 1999 by Richard Hagerty, the company has been at the forefront of change within the industry, combining database marketing tools and business intelligence methodologies to form an entirely new set of online marketing solutions called Search Analytics™. IMPAQT relies on its research-based methodology, proprietary data gathering technologies, and unique visibility measurement metric – the Search Position Score™ – to assist companies in increasing their presence on the Internet via search engine and online directory rankings, targeted interactive marketing strategies and other Web visibility services. The company partners with top corporations and agencies including Axion Data Services, , Pennsylvania State University, One to One Interactive, and State Street, along with multiple brands of the pharmaceutical and healthcare giant GlaxoSmithKline.
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