IMPAQT Press Release
3W
Interactive launches IMPAQT; new business to provide web visibility
measurement and search engine optimization services
Pittsburgh, PA and Boston, MA – May 8, 2002 – 3W
Interactive, a provider of advanced marketing technology solutions,
announced today that it has created a new division called IMPAQT.
IMPAQT will provide search engine optimization (SEO) and Web visibility
services for businesses and through marketing agencies. Web visibility
and SEO have become more important and more complex as the Web matures
and search engines become such a dominant force on the Internet.
“More than 75% of first visits to a business’s website
originate at a search engine and businesses are losing thousands
of customers and millions of dollars because they neglect this critical
piece of their marketing and branding programs,” said Richard
Hagerty, President of IMPAQT. “We realized that our ability
to have a definitive impact on our clients’ businesses by boosting
their online visibility was worthy of special attention and focus
at 3W Interactive.”
IMPAQT’s Web Visibility Services team relies on a research-based
methodology to increase the visibility of a client’s Web site
on search engines and directories. IMPAQT gathers and analyzes data
from both public and private sources, including their own proprietary
spider technologies, to determine which search terms are being used
by people actively looking for a client’s products and services
on search engines. IMPAQT leverages this data to increase the client’s
visibility in front of those potential customers utilizing tactics
including advanced keyword and search term research and analysis, Search Position Score(SM) benchmarking against
competitors, Web site design and content review, copywriting, meta
tag and content development, linking strategies, manual submission
and follow up with the leading search engines and directories. IMPAQT
further utilizes its proprietary spider technologies and Search Position Score reports during the maintenance phase
of the campaign to evaluate the effectiveness of its efforts and
fine-tune the campaign and the client’s Web site for further
progress against their competitors.
The cornerstone of IMPAQT’s Web Visibility Measurement and
Management services is the Search Position Score,
a unique, proprietary measurement tool that is the only true metric
of a Web site’s visibility across the top search engines and
directories. The Search Position Score (SPS)
is a single number score that provides a company with a measurement
of their Web site’s visibility, in comparison to competitors,
within the top 30 search results for relevant search terms across
the seventeen most popular search engines and directories on the
Internet. Used as a benchmark prior to the beginning of a Web Visibility
Campaign, the SPS is also a powerful tool for analyzing the progress
of IMPAQT’s services for its clients. No other Web visibility
or SEO firm can boast of such an accurate and accountable measurement
and evaluation tool.
“Two years ago it was enough for most companies to show up
on the first three pages of search results for any given keyword,”
said Melissa Burgess, Manager of Web Visibility Services for IMPAQT.
“What we’re finding today is that brand managers and e-marketing
managers are becoming less interested with arbitrary search result
rankings and more concerned with actually beating the competition
in front of their audience and proving that they are doing so. Our
Web Visibility services provide the level of expertise necessary
to achieve visibility dominance and our Search Position Score is
the only true evaluation metric to show clients that we are getting
the job done.”
IMPAQT was recently chosen as the Web Visibility partner of one
of the top 50 interactive marketing firms in the United States.
The company is also hosting an invitation-only seminar on May 21
for marketing agencies in Pittsburgh, Pennsylvania to introduce
Web Visibility Measurement and Management strategies. Pittsburgh
area marketing agency personnel, including agency account executives,
Web designers and interactive media buyers, who have not received
an invitation are encouraged to visit www.IMPAQT.com/news for more information.
About IMPAQT
IMPAQT, a division of 3W Interactive, is a pioneer in Web Visibility
measurement and management. IMPAQT relies on its research-based
methodology, proprietary data gathering technologies, and unique
visibility measurement metric, the Search Position Score, to assist
companies in increasing their presence on the Internet through search
engine and online directory rankings, targeted interactive marketing
strategies and other Web Visibility services. Clients include Axion
Data Systems, Calgon Carbon Corporation, multiple brands of the
pharmaceutical and healthcare giant GlaxoSmithKline, and Schooltranscripts.com.
For more information visit www.IMPAQT.com.
Search Position Score is a service mark of
IMPAQT in the United States and other countries. All other marks
referred to herein are the property of their respective owners.
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