IMPAQT Press Release
IMPAQT’s Search Analytics™ Suite Expanded
ExstoNet, BidWise and KeyWise Market Research tools improve Search Engine Marketing
PITTSBURGH (June 16, 2003) – IMPAQT's Search Analytics Suite, a managed services approach to Search Engine Marketing, has been expanded with three new commercially available products: ExstoNet™, BidWise™ and KeyWise™. Initially, these applications combined with market research methodologies such as the Search Position Score™ were developed and used solely by IMPAQT's internal search marketing experts. IMPAQT has now packaged these applications for use by corporate marketers and advertising agencies as well, providing clients the ability to forecast, measure and manage both paid and organic search activities.
The ExstoNet is a real-time, fully-customizable, decision support system that conducts comprehensive market research and analysis of Search Engine Marketing campaigns. Through the ExstoNet, IMPAQT is able to gather and analyze vast amounts of client specific marketing data from disparate sources. This data is combined with key indicators to improve search marketing performance. Utilizing advanced data mining techniques, the ExstoNet performs dynamic marketing research and analysis, resulting in actionable information for profitable decision making and improved search engine visibility.
Every Search Engine Marketing campaign relies upon the creation and maintenance of a targeted, relevant list of keywords. KeyWise – IMPAQT’s proprietary keyword market research and selection tool – is designed specifically to predict and provide relevant and objective keywords. KeyWise automatically generates word rankings and clusters that are semantically related to “site defining keywords” and competitive sites, delivering a comprehensive overview of the competitive landscape. Utilizing vast sources of data and statistical processes, KeyWise provides search term recommendations that will attract highly targeted Internet traffic. KeyWise takes the guesswork out of your keyword and keyword phrase selection process.
BidWise – an additional component to IMPAQT’s suite – is a paid placement forecast tool. This unique system provides site managers the ability to objectively evaluate a keyword set and make cost-effective paid placement purchasing decisions. BidWise combines keyword popularity, Internet competition, paid placement data, natural optimization results, click-through percentages and relevancy to perform statistical modeling scenarios for PPC and paid placement initiatives, enabling marketers to make informed and profitable decisions.
IMPAQT markets the Search Analytics Suite and services to interactive agencies as well as corporate marketers as a client managed application, co-managed with IMPAQT, or fully utilizing IMPAQT’s comprehensive search campaign management services. IMPAQT’s Search Analytics Suite provides the platform and the business intelligence to transform disparate data and application into actionable information and solidify a successful marketing campaign. For more information, please visit www.impaqt.com or call IMPAQT at 412-733-7100.
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