IMPAQT Press Release
Leading analyst research firm Report cites IMPAQT Highest in Overall Business Value in Search Engine Optimization for Second Time
Agency Recognized with High Marks in both Paid and Organic Search Categories
Pittsburgh, PA – August 10, 2006 – IMPAQT, a recognized leader in applying innovative tools and superior client service to Search Engine Marketing (SEM), announced that JupiterResearch has again cited the company as an industry leader in its Search Engine Marketing Agency Constellation report released yesterday. IMPAQT had the highest score in Overall Business Value for Organic Optimization in both JupiterResearch SEM Agency Constellation reports (November 2004 and August 2006).
In the 2006 Search Engine Marketing Agency Constellation, JupiterResearch analyzed the Search Marketing agency landscape, assessing the industry’s current offerings in relation to customer demands. The report evaluated a total of 15 Search Engine Marketing agencies, 13 of which offer Search Engine Optimization (SEO) services. Findings reflect in-depth ratings based on several factors, including market suitability, overall business value and agency size. In the “Search Engine Optimization” category, IMPAQT was cited as the highest in overall business value.
“JupiterResearch is a highly-respected analyst firm focusing on Internet business value. They were the first to conduct an in-depth analysis of the Search Engine Marketing Industry in 2004 and have extended and deepened their evaluations with this new report,” said Richard Hagerty, CEO, IMPAQT. “In an industry filled with competing companies touting similar messages, IMPAQT has clearly taken the lead and delivered on our promises to our clients, which is evident in this Constellation.”
The JupiterResearch report asserts that Search Engine Marketing companies looking to differentiate from competitors will need a strong ability to track and analyze data as well as effectively work with clients. Their report states that IMPAQT is one of the most impressive Search Marketing agencies evaluated in the Constellation.
Report excerpts applaud IMPAQT’s proprietary BidWise and ExstoNet technology, citing that the scalable tools “incorporate dynamism in the client campaign easily” and receive “impressive ratings from clients.” Furthermore, the report notes that “the agency’s ability to analyze campaigns for new clients and effectively integrate data serves it well,” and their clients are pleased with the high quality service from IMPAQT’s campaign management teams.
“From day one, it’s been our philosophy to provide the best technology, services and customer care in the industry,” said Hagerty. “In this period of increasing industry complexity and tremendous company growth, it’s even more important to pay relentless attention to detail and results. This report is a testament to the continued efforts of our entire staff, and a notice to our current and future clients that we will continue to strive for the excellence that they deserve.”
IMPAQT’s data centric approach to SEO/SEM services is backed by five main areas of practice: campaign consulting, Search management tools, custom application development, proprietary research and client training. The company’s flexible business model benefits customers with complex Search Marketing needs, offering them customizable Search management programs in alignment with their overall marketing and business objectives.
About IMPAQT
Founded in 1999, IMPAQT provides a comprehensive blend of data integration, proprietary tools and consulting to enable more informed decisions for its clients. The company has redefined how Search Marketing is utilized to help clients achieve success in their online efforts and maximize corporate opportunities. IMPAQT’s specialized staff is equipped with proprietary Search tools designed to measure, analyze, and manage the intricacies of complex Search Marketing, while providing key performance indicators.
IMPAQT currently services Fortune 1000 corporations in the Retail, Travel, B2B, CPG, Insurance, Education, Pharmaceutical and Finance Industries.
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