History of IMPAQT
Discover our history of making history in Search and Display.
2012 - IMPAQT, a Merkle company (www.merkleinc.com) and leading search engine marketing agency, announced the launch of IMPAQT Trading, a media solution suite that applies the targeting and measurement practices of traditional direct marketing to execute targeted display, video, mobile and social media advertising. The development underscores IMPAQT's continued commitment to helping clients drive results through the integration of digital strategies into their customer acquisition and engagement initiatives. Read Full Press Release
2011 - Merkle, the nation's largest and fastest growing independent customer relationship marketing agency, acquires IMPAQT to mark the first combination of CRM and Search Marketing among existing competitors. Read Full Press Release
2011 - IMPAQT was among the select companies that Forrester Research invited to participate in their Forrester Wave™ U.S. Search Marketing Agencies, Q1 2011. In this evaluation, IMPAQT was cited as a leader in US Search Marketing Agencies.'
2009 - Forrester Research included IMPAQT in their Forrester Wave™ U.S. Search Marketing Agencies, Q1 2009 and cited as a 'Strong Performer.'
2008 - IMPAQT beta tests it's innovations: Search Target Rating Points (TRP), Brand Attachment Value (BAV), Media Mix Modeling, and Audience Identification and Measurement (AIM). Many of IMPAQT's new innovations were launched to leverage Search's integration with other marketing channels.
2008 - IMPAQT implements the Knowledge Information Portal (KIP), a center for internal training and knowledge exchange. IMPAQT launches searchengineoptimization.com, a content and video-blogging site providing marketers with the industry's latest trends and hot topics and utilizes the site as a testing ground for its video and optimization capabilities. IMPAQT begins testing its Adaptive Bidding Tool, a predictive modeling and forecasting application.
2007 – IMPAQT hosted the first-of-its-kind Search Marketing Training event, which provided attendees with practical SEM strategies and tactics. Along with giving seminars on Search Engine Marketing, Organic Search and Paid Search, the event also offered break-out sessions on more specific topics including site architecture and design, paid budgets and bidding techniques and more. In addition, the event provided attendees with the opportunity to meet with representatives from the major Search engines, Google, Yahoo! and MSN, and gain insight on their positions within the Search Industry.
2006 – IMPAQT was recognized by two of the industry’s leading research firms in their Search Marketing agency evaluation reports. Forrester Research included IMPAQT in their Forrester Wave™ Search Marketing Agencies, Q4 2006. JupiterResearch included IMPAQT in their Search Engine Marketing Agency Constellation Report in August 2006.
2006 – IMPAQT launched our Search Education Services offering clients and Agency Partners SEO/SEM training and educational courses. This service provides the same initial and ongoing training and education on Paid and Organic Search methodology to clients that want to tackle Search in-house, in whole, or in part. IMPAQT provides our agency partners with the support they need to sell and support their clients in their Search efforts. This includes sales support, training agency personnel and back-end Search campaign activities.
2005 – IMPAQT releases our Intelligent Landing Page (ILP) application. Designed to work with Paid Search, the ILP allows companies to dynamically deliver a targeted rich media landing page containing multiple video, audio and/or interactive Flash applications when the searcher selects a paid keyword ad. Accessing geo-targeting, demographic and behavioral databases, the application presents individually targeted rich media, text and conversion choices dependent upon searcher-specific criteria all at the critical "moments of Search."
2004/2005 – IMPAQT began implementing a full Six Sigma management system in our client service and development areas. Six Sigma has long been successfully used in major corporations. It is a disciplined, data-driven approach with methodology to eliminate defects in any process and yields enormous return on investment for our clients’ benefit.
2004 – IMPAQT redesigned campaign management processes, resulting in a highly-efficient project management system completely transparent to our clients. Trained and experienced staff working in conjunction with this advanced technology in a systematic way is the cornerstone of IMPAQT’s success. Clients are able to see at all times the who, when and what of our work for them.
2004 – IMPAQT began utilizing advanced Business Intelligence and Business Performance tools to better address the predictive analysis and data mining needs of our clients.
2003 – IMPAQT developed BidWise™, a fully-customizable Paid Search Management system. Managing Paid Placement on multiple engines, BidWise™ was the first Paid Management application to include Natural Search results as a major measurement and action indicator against planned Paid buys.
2003 – IMPAQT developed KeyWise™, the first keyword selection tool to utilize Bayesian Analysis and advanced pattern matching formulas.
2002 – IMPAQT developed the ExstoNet™, a campaign decision support system, useful for replacing our previously developed extranet but also providing an in-house system for campaign management. Highly visual, the ExstoNet provides a dashboard style system for condensing and simplifying the vast amounts of data collected during a Search campaign.
2002 – IMPAQT began using Geo and Behavioral Targeting in campaign strategy planning and tracking. Developing a multi-million range IP database to place inbound searchers into location-based parameter sets.
2001 – IMPAQT was the first SEM firm to develop a collaborative Extranet for the sharing and delivery of campaign result data with our clients.
2000 – IMPAQT developed the first Search Visibility metric, the Search Position Score™ enabling us to benchmark, track and report our clients' keyword visibility across engines and against competition. We still use this weighted, highly-useful measurement in all campaigns and have expanded its functionality several times over the past eight years.
1999 – IMPAQT was established.