IMPAQT Careers
Decision Support Analyst
About IMPAQT:
At IMPAQT, we help Fortune 1000 companies build and maintain a strong online brand presence with our innovative Search Engine Marketing and Search Engine Optimization solutions. Our focus on Search analytics and client service has made us a leader among Search Marketing agencies.
We've achieved our position in the Search Marketing sphere because of the people who work with us – people who bring creativity, diligence, teamwork, and a desire to serve their colleagues and clients with value. If you're looking for a work environment where your talent, drive, creativity, and commitment is valued, an environment where you can work hard and play hard, and where you can experience the unique mix of the analytical and the artistic, consider IMPAQT.
Position Summary
The Decision Support Analyst is a junior level position responsible for providing data-oriented insight into Internet search engine marketing efforts and strategy (such as recommended bidding levels for paid search campaigns). S/he is responsible for a wide variety of data-driven activities in support of marketing decision making, such as data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy and landing page analysis, and forecasting. This position will work closely with other decision support analysts and client relationship managers in the company.
Candidates for the position must have a strong academic background, as outlined below, and ability and motivation to quickly learn new techniques and software.
Core Competencies:
- Curiosity, desire to dig into details
- Successful undergraduate course-work in mathematics, statistics, econometrics, operations research, or accounting
- Some programming experience, OR strong familiarity with advanced Excel functionality (macros, pivot tables, VB, etc.)
- An ability to understand complex data systems, and identify opportunities for data enhancement and exploitation.
Additional Desirable Skills:
- Ability to "make a recommendation" in the face of uncertainty or conflicting goals
- Exposure to database marketing, reporting, data-mining, and analytical support for marketing decisions.
- Use of business intelligence tools, such a Cognos, MicroStrategy, or Crystal Reports.
- Proven ability to understand/translate back and forth between technical and non-technical audiences.
- Proven record of independent accomplishment when given appropriate direction and tools.
- An ability to "make a recommendation" in the face of uncertainty or conflicting goal
Education/Experience Required/Preferred:
- Bachelor's Degree in Mathematics, Statistics, Economics, or Accounting.
- Experience in marketing environment (client or agency-side).
- Experience with predictive modeling and forecasting (SPSS, SAS, etc.)
IMPAQT offers the opportunity to work alongside of some of the most creative and experienced search minds in the business, as well as the opportunity to engage with clients from some of the world's largest and most recognizable brands. We offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, 401(k), paid vacation and personal days. We strive to bring our employees work life balance with an onsite gym and volunteer opportunities to make an "IMPAQT" in the community.
We seek the talented, the experienced, and the passionate to join our IMPAQT Team. Please forward us your resume and cover letter to careers@IMPAQT.com. IMPAQT is an equal employment opportunity employer.
Location: Pittsburgh, PA
Articles
Strength In Numbers – Smart Business, May 2008
Blog Posts
Visit to SEM - IMPAQT by Jim Jansen
How We Get Search Smart
If a Search Marketing expert tells you he/she knows ‘everything about Search’, it’s simply untrue. Search evolves 24/7. And what the industry looked like yesterday is a different beast today. It takes a rabid search account team to know and embrace all the changes which will ultimately affect every brand we manage.
That’s why IMPAQT is renowned for our ability to absorb new knowledge quickly. Read the whole story about our state-of-the-art training.
Only One Issue Slows Us Down….
In a rapid-paced industry like ours, the data moves fast. The decisions move faster. We are accustomed to late nights and early mornings, fueled by adrenaline and cappuccinos. But we have been known to slow down for one occasion and one occasion only: TO HIRE.
IMPAQT truly takes the time to hire only the best people. You know what they say about cutting once, but measuring twice? We measure and measure and measure until we know our new recruit will be a superstar. How can we be so sure? Read the whole story about why we're so picky.
