IMPAQT Careers

Search Account Manager

Position Summary:

The Search Account Manager is accountable for successfully managing both Paid and Organic Search campaigns for enterprise level clients. The SAM works under the direction of the Account Group Manager and in coordination with the assigned Search Specialist and other cross-departmental resources. The primary responsibilities of the SAM are to successfully manage Search programs, achieve client goals, represent IMPAQT as a thought leader in the marketplace, and contribute to the mentorship of team members.

Responsibilities:

Perform day-to-day campaign activities for enterprise level Search campaigns; inclusive of, but not limited to, bid management, budget allocation, performance monitoring, analysis, and reporting, testing, campaign expansion, engine beta testing, website analysis, competitive assessment, integrating Paid and Organic programs, etc.
Contribute to the development and execution of market strategies for Paid Search campaigns, including quarterly test plans, risk/benefit analysis, and actionable recommendations
Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports
Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
Employ analytical reasoning, data analysis, and problem solving skills to manage campaigns
Serve as the conduit for effective communication, acting as the main point of contact for the client, internal departments, and third party providers
Exhibit passion for learning, knowledge sharing, and idea generation in the Search marketplace
Work comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients
Provide proactive mentorship of Search Specialists supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback
Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings

Core Competencies:

1-3 years of Paid/Organic Search Engine marketing experience preferred
Comprehensive data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings
Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, macros, etc.
Business Management consulting experience preferred, but not required
Skilled at managing and prioritizing complex parallel work streams across multiple functions, teams, and departments
Able to communicate effectively with seasoned business professionals, including executive management teams, both internally and externally
Energetic personality and passionate about the Search industry and working with Fortune 500 clients

Education/Experience Required/Preferred:

B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
Minimum of 3 years of business experience
1-3 years in on-line marketing industry
Minimum of 2 years of direct client management experience
Experience being an effective leader and leading teams
Works well under pressure
Self accountable for contributions and self-growth

IMPAQT offers the opportunity to work alongside of some of the most creative and experienced search minds in the business, as well as the opportunity to engage with clients from some of the world's largest and most recognizable brands. We offer the ability to develop in an exciting and challenging environment with a clear and focused career path. We offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, 401(k), paid vacation and personal days. We strive to bring our employees work life balance with an onsite gym and volunteer opportunities to make an "IMPAQT" in the community.

We seek the talented, the experienced and the elite to join our IMPAQT Team. Please forward us your resume and cover letter to careers@IMPAQT.com. IMPAQT is an equal employment opportunity employer.

Location: Pittsburgh, PA

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Articles

Strength In Numbers – Smart Business, May 2008

Blog Posts

Visit to SEM - IMPAQT by Jim Jansen

How We Get Search Smart

If a Search Marketing expert tells you he/she knows ‘everything about Search’, it’s simply untrue. Search evolves 24/7. And what the industry looked like yesterday is a different beast today. It takes a rabid search account team to know and embrace all the changes which will ultimately affect every brand we manage.

That’s why IMPAQT is renowned for our ability to absorb new knowledge quickly. Read the whole story about our state-of-the-art training.

Only One Issue Slows Us Down….

In a rapid-paced industry like ours, the data moves fast. The decisions move faster. We are accustomed to late nights and early mornings, fueled by adrenaline and cappuccinos. But we have been known to slow down for one occasion and one occasion only: TO HIRE.