IMPAQT Careers
Senior Search Strategist
About IMPAQT:
At IMPAQT, we help Fortune 1000 companies build and maintain a strong online brand presence with our innovative Search Engine Marketing and Search Engine Optimization solutions. Our focus on Search analytics and client service has made us a leader among Search Marketing agencies.
We've achieved our position in the Search Marketing sphere because of the people who work with us – people who bring creativity, diligence, teamwork, and a desire to serve their colleagues and clients with value. If you're looking for a work environment where your talent, drive, creativity, and commitment is valued, an environment where you can work hard and play hard, and where you can experience the unique mix of the analytical and the artistic, consider IMPAQT.
Position Summary
The Senior Search Strategist is responsible for being a thought leader in developing innovative and cutting edge strategies and problem solving techniques to maximize the benefit of the clients Search Marketing Program. S/he must possess a high level of knowledge of search industry trends as well as overall online and offline marketing concepts, philosophies and best practices and continually stay in up to date with trends. The Senior Search Strategist works closely with the Strategy Team and key members of the management team to identify new opportunities to expand our search services offerings in a manner consistent with the corporate objectives. In addition, the Senior Search Strategist will work directly with clients to identify and apply strategic approaches to their search campaigns and will be responsible for client satisfaction based on these approaches.
Responsibilities:
- Leads strategic thought within client campaigns by working with Account Group Directors and their teams to fully understand all influencers of the clients business and how to best leverage them in their search program.
- Provide strategic guidance on problem areas of accounts (such as unexplained shifts in performance, changes in position, competitor strategies or changes in the search landscape).
- Continually research online marketing concepts from banner, email, social and other forms of online marketing in order to learn new tactics being applied in other industries that may be successfully applied to search.
- Develop a good understanding of traditional offline marketing techniques including direct mail, print, outdoor and television advertising
- Build & Maintain relationships with key industry influencers and position IMPAQT as a thought leader in the space among our peers
- Write white papers, POV’s and articles on a regular basis in order to help disseminate to the online marketing world IMPAQTs’ perspective on the online marketing and specifically search marketing space
- Support sales teams on sales calls for new client engagements
- Develop strategies for approaching new business pitches
- Display IMPAQT Core Beliefs and Guiding Values in day to day activities
CORE COMPETENCIES:
- Have a good understanding of both SEO and Paid Search from a tactical as well as strategic perspective
- Ability to analyze data and being able to lead the execution and reporting on the testing of new concepts
- Executive communication and interaction experience; assessing and adjusting effective communicating to audience
- Excellent writing skills
IMPAQT offers the opportunity to work alongside of some of the most creative and experienced search minds in the business, as well as the opportunity to engage with clients from some of the world's largest and most recognizable brands. We offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, 401(k), paid vacation and personal days. We strive to bring our employees work life balance with an onsite gym and volunteer opportunities to make an "IMPAQT" in the community.
We seek the talented, the experienced and the passionate to join our IMPAQT Team. Please forward us your resume and cover letter to careers@IMPAQT.com. IMPAQT is an equal employment opportunity employer.
Location: Pittsburgh, PA
Articles
Strength In Numbers – Smart Business, May 2008
Blog Posts
Visit to SEM - IMPAQT by Jim Jansen
How We Get Search Smart
If a Search Marketing expert tells you he/she knows ‘everything about Search’, it’s simply untrue. Search evolves 24/7. And what the industry looked like yesterday is a different beast today. It takes a rabid search account team to know and embrace all the changes which will ultimately affect every brand we manage.
That’s why IMPAQT is renowned for our ability to absorb new knowledge quickly. Read the whole story about our state-of-the-art training.
Only One Issue Slows Us Down….
In a rapid-paced industry like ours, the data moves fast. The decisions move faster. We are accustomed to late nights and early mornings, fueled by adrenaline and cappuccinos. But we have been known to slow down for one occasion and one occasion only: TO HIRE.
IMPAQT truly takes the time to hire only the best people. You know what they say about cutting once, but measuring twice? We measure and measure and measure until we know our new recruit will be a superstar. How can we be so sure? Read the whole story about why we're so picky.
