Company
IMPAQT is a privately-held Search Engine Marketing firm, which helps Fortune 1,000 companies boost their products and services into the top rankings of an Internet Search.
We help marketing professionals such as CMOs, Interactive Marketing Professionals and Product or E-Commerce Managers by collecting, organizing and analyzing millions of data points, which define consumer behavior online. Then, we plan and manage both online paid advertising campaigns such as pay-per-click and natural optimization campaigns to attract even more consumers – all to exceed ROI goals appropriate to each brand, situation and industry.
We’re focused exclusively on the Search Marketing aspect of the marketing mix, managing more than 100 brands currently. IMPAQT’s annual growth rate has doubled every year for the last three years. We’ve earned this growth because we’ve delivered consistent results for our clients, evidenced by the fact that 90 percent of our clients are still with us since our start in 1999.
IMPAQT is headquartered in Pittsburgh, PA, with satellite offices in Chicago and Minneapolis.
IMPAQT History
Discover our history of making history in Search.
2007 – IMPAQT hosted the first-of-its-kind Search Marketing Training event, which provided attendees with practical SEM strategies and tactics. Along with giving seminars on Search Engine Marketing, Organic Search and Paid Search, the event also offered break-out sessions on more specific topics including site architecture and design, paid budgets and bidding techniques and more. In addition, the event provided attendees with the opportunity to meet with representatives from the major Search engines, Google, Yahoo! and MSN, and gain insight on their positions within the Search Industry.
2006 – IMPAQT was recognized by two of the industry’s leading research firms in their Search Marketing agency evaluation reports. Forrester Research included IMPAQT in their Forrester Wave™ Search Marketing Agencies, Q4 2006. JupiterResearch included IMPAQT in their Search Engine Marketing Agency Constellation Report in August 2006.
2006 – IMPAQT launched our Search Education Services offering clients and Agency Partners SEO/SEM training and educational courses. This service provides the same initial and ongoing training and education on Paid and Organic Search methodology to clients that want to tackle Search in-house, in whole, or in part. IMPAQT provides our agency partners with the support they need to sell and support their clients in their Search efforts. This includes sales support, training agency personnel and back-end Search campaign activities.
2005 – IMPAQT releases our Intelligent Landing Page (ILP) application. Designed to work with Paid Search, the ILP allows companies to dynamically deliver a targeted rich media landing page containing multiple video, audio and/or interactive Flash applications when the searcher selects a paid keyword ad. Accessing geo-targeting, demographic and behavioral databases, the application presents individually targeted rich media, text and conversion choices dependent upon searcher-specific criteria all at the critical "moments of Search."
2004/2005 – IMPAQT began implementing a full Six Sigma management system in our client service and development areas. Six Sigma has long been successfully used in major corporations. It is a disciplined, data-driven approach with methodology to eliminate defects in any process and yields enormous return on investment for our clients’ benefit.
2004 – IMPAQT redesigned campaign management processes, resulting in a highly-efficient project management system completely transparent to our clients. Trained and experienced staff working in conjunction with this advanced technology in a systematic way is the cornerstone of IMPAQT’s success. Clients are able to see at all times the who, when and what of our work for them.
2004 – IMPAQT began utilizing advanced Business Intelligence and Business Performance tools to better address the predictive analysis and data mining needs of our clients.
2003 – IMPAQT developed BidWise™, a fully-customizable Paid Search Management system. Managing Paid Placement on multiple engines, BidWise was the first Paid Management application to include Natural Search results as a major measurement and action indicator against planned Paid buys.
2003 – IMPAQT developed KeyWise™, the first keyword selection tool to utilize Bayesian Analysis and advanced pattern matching formulas.
2002 – IMPAQT developed the ExstoNet™, a campaign decision support system, useful for replacing our previously developed extranet but also providing an in-house system for campaign management. Highly visual, the ExstoNet provides a dashboard style system for condensing and simplifying the vast amounts of data collected during a Search campaign.
2002 – IMPAQT began using Geo and Behavioral Targeting in campaign strategy planning and tracking. Developing a multi-million range IP database to place inbound searchers into location-based parameter sets.
2001 – IMPAQT was the first SEM firm to develop a collaborative Extranet for the sharing and delivery of campaign result data with our clients.
2000 – IMPAQT developed the first Search Visibility metric, the SearchPositionScore™ enabling us to benchmark, track and report our clients' keyword visibility across engines and against competition. We still use this weighted, highly-useful measurement in all campaigns and have expanded its functionality several times over the past eight years.
1999 – IMPAQT was established.
IMPAQT Culture
Play the video above to get a glimpse inside the IMPAQT offices.
