Kevin’s role with IMPAQT is one of innovation, collaboration, strategy and specialty.

His work drives the development and delivery of IMPAQT's services and technology offerings to create all-inclusive Search Marketing programs for the company's Fortune 1,000 client-base. Additionally, Kevin provides comprehensive analysis for clients, positioning them to maximize the Web as a cost-effective marketing tool.

In his 20-year career, Kevin has focused in data analysis, data integration, Search and application development for a number of businesses, resulting in tangible strategies for clients. His advice is often sought with respect to advancing technology into new and refined applications, as well as assessing data integration needs and conceptualizing effective solutions. He has developed the scoring metrics, keyword selection and bid management systems, decision support system and research methodologies used in every IMPAQT client campaign today.

Kevin leads IMPAQT's data management team to deliver world-class reporting and detailed analysis on ROI. As a Web analytics practitioner, Kevin has interpreted Web traffic data and continues to provide decision support for client organizations ranging from educational, entertainment, telecommunications, retail, finance and CPG.

Recognized as a thought-leader in Search, Kevin has presented IMPAQT's point-of-views on industry-related topics in the media and also contributes to various speaking engagements IMPAQT secures.