As one of the original founding employees of IMPAQT, Lora has been at the forefront of the company, actively contributing to its exponential growth in both employee size and client wins. She currently manages the most effective and efficient utilization of offline and online events to increase favorable perception and extend the company's branding. Her expertise spans the development of strategies for trade shows, Webinars, partner sponsorship programs and sales events. Her work focuses on ROI through the pre- and post-show preparation, which results in attendees reaching the right people, both inside and outside the showroom floor and fostering conversations that follow.

Prior to her current role, Lora served as IMPAQT's Director of Marketing, guiding the public promotion of IMPAQT by increasing awareness of IMPAQT's services through the use of solid relationship-building, savvy public relations and advertising and marketing communication initiatives.

Lora has a B.S. in Marketing from Indiana University of Pennsylvania. As a past president and guest presenter for the Pittsburgh Chapter of the American Marketing Association and an Advisory Board member of the Pittsburgh Technology Council, Lora brings a breadth of experience to IMPAQT's marketing and public relations initiatives.