Matt Naeger - Executive Vice President, Strategy

Matt directs the day-to-day operations of IMPAQT’s nearly $80 million in capitalized billings. In addition to managing the data analysis, profitability and performance management of IMPAQT, he also partners with sales on client acquisition, manages contracts and pricing and provides ongoing search counsel to existing clients.

Matt is a founding partner of IMPAQT, growing it from a start-up to a nationally-renowned firm which is currently among the top-rated search firms in the country and ranked ninth in the nation among Advertising Age’s Top Search Marketing agencies.

He has helped develop the scoring metrics, keyword selection, bid management systems and research methodologies used in every IMPAQT client campaign today.

Prior to joining IMPAQT in 1999, Matt managed large-scale direct marketing analyses for Fortune 500 clients and led IT and client services teams.

Matt has a B.S. in Business and Political Science from the University of Pittsburgh and a J.D. from Duquesne University Law School. His background in corporate law aids clients in their online branding decisions, as well as trademark and copyright issues.

Recognized as a thought leader in the search industry, he is a frequent speaker at nationwide industry events, as well as considered a go-to source for search analysts and the media. He is a member of the Search Agency Council, providing direct counsel and insight to major search engines, and is a feature writer for a number of the trades, including iMedia, Search Engine Watch, and BtoB Magazine.

Matt Naeger - Executive Vice President, Strategy

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