Matt Naeger is the Executive Vice President of Strategy and one of the founding group members at IMPAQT, a nationally-renowned agency for its customized solutions and powerful analytics. Matt has assisted in the development of scoring metrics, keyword selection, bid management systems and research methodologies, which have catapulted IMPAQT to the top tier of Search Marketing agencies worldwide.

Matt brings to the table extensive knowledge in business law and data management that help him successfully direct the day-to-day operations of IMPAQT's nearly $80 million in capitalized billings. Matt manages data analysis, profitability and performance of client acquisitions, contracts and pricing. He also provides ongoing Search counsel to existing clients and oversees the interdepartmental management of all client projects.

Before he joined IMPAQT, Matt was the Director of Information Technology for a nationally recognized direct marketing agency. He managed large-scale direct marketing analysis for Fortune 500 clients, while leading IT and client services teams.

Matt has a B.S. in Business and Political Science from the University of Pittsburgh and a J.D. from Duquesne University's Law School. His background in corporate law has allowed him to confidently aid clients in their online branding decisions and intellectual property issues.

Recognized as a thought leader in the Search industry, he is a frequent speaker at nationwide industry events. He is also considered a go-to source for the media and Search analysts. He is a frequent contributor to BtoB Magazine, DM News, iMedia and Search Engine Watch. He has also spoken at events such as Search Engine Strategies, Forrester Industry Forums, Kelsey Group Local Conferences and TravelCom.

 

Read More from Matt Naeger:

Evaluating Your Attribution and Multi-Action Tracking - Response

Marketer Tries to Boost Pittsburgh's Internet Profile - Pittsburgh Post-Gazette

Yahoo's New Chief Is an Unknown to Media, Ad Circles - Advertising Age

The Engine Behind the Automotive Industry - Response Magazine

Microsoft Dangles Prizes to Build Search Traffic - Advertising Age

Measuring Brand Attachment in Search Marketing - DM News

Microsoft and Yahoo integrate ad technologies and search properties? – DM News

What Would a Yahoo-Microsoft Merger Look Like? Part 3 – SearchEngineWatch

Search Marketers' Wish Lists, Part 2 – SearchEngineWatch

Search Marketers' Wish LIst - Search Engine Watch

Search Marketers' Wish List - Search Engine Watch

The Legal Tangle of Competitive Keyword Advertising – DM News

Global Search Optimization Goes Beyond Translation – B2B Online

Crisis Control: PPC Can Save the Day and Your Brand. – DM News

Satellite Firms in Keyword Clash - Multichannel News