Matt Naeger - Executive Vice President, Strategy
Watch Matt talk about IMPAQT's innovations in Search.
Matt Naeger brings more than 15 years of experience in direct marketing and advertising industries and 10+ years of experience directing client Search Engine Marketing strategies for IMPAQT. As the Executive Vice President of Strategy, Matt is currently responsible for developing and evangelizing IMPAQT's vision of Search. In this role he focuses on Search innovation as a marketing channel to influence customer decision-making. As a founding member of IMPAQT's management team, Matt has been instrumental in establishing IMPAQT as a recognized leader in the Search space by industry analysts, such as Forrester and Jupiter Research.
Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Search and a go-to resource. He has been quoted in numerous publications, including Search Engine Watch, The Wall Street Journal, CNN Money, The New York Times, The San Jose Mercury News, Ad Age, and DM News. He is also a frequent writer on the evolution of the Search industry and its future in marketing.
Matt has served as IMPAQT's VP of Operations and General Counsel. Prior to joining IMPAQT, he was the Director of IT Solutions for a nationally recognized Direct Marketing and Advertising agency. Matt has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.
Read More from Matt Naeger:
Evaluating Your Attribution and Multi-Action Tracking - Response
Marketer Tries to Boost Pittsburgh's Internet Profile - Pittsburgh Post-Gazette
Yahoo's New Chief Is an Unknown to Media, Ad Circles - Advertising Age
The Engine Behind the Automotive Industry - Response Magazine
Microsoft Dangles Prizes to Build Search Traffic - Advertising Age
Measuring Brand Attachment in Search Marketing - DM News
Microsoft and Yahoo integrate ad technologies and search properties? – DM News
What Would a Yahoo-Microsoft Merger Look Like? Part 3 – SearchEngineWatch
Search Marketers' Wish Lists, Part 2 – SearchEngineWatch
Search Marketers' Wish LIst - Search Engine Watch
Search Marketers' Wish List - Search Engine Watch
The Legal Tangle of Competitive Keyword Advertising – DM News
Global Search Optimization Goes Beyond Translation – B2B Online
Crisis Control: PPC Can Save the Day and Your Brand. – DM News