When Pat presents his findings, the room is typically silent. That’s because most listeners are captivated at the nature of Pat’s results. The answers in his analysis are usually answers that are unintended, sometimes atypical, and always brand new.   When you consider that Pat isn’t shy about offering fresh insight to his findings, you’ll understand why IMPAQT’s most sought after team is the team Pat manages, the Analytics and Decision Support group.

Pat leads this team of statisticians to provide high-level analysis and testing for IMPAQT’s Search Marketing campaigns and for project-specific Consulting Solutions initiatives.

With a special focus on ROI-optimization, Pat’s team offers ongoing expertise in database analysis, reporting and business intelligence, predictive modeling and forecasting. That translation of technical results into tangible strategies makes him a key component of both back-office and client-facing services for IMPAQT.

Pat’s career spans Fortune 500 companies as well as innovative start-ups and academia. His strengths are found in his approach to predictive modeling, simulation, media planning, geographic analysis as well as customer analysis and segmentation, acquisition and retention. He has provided decision-support services in a number of industries including telecommunications, specialty retail, CPG, financial and entertainment. He has held faculty positions at Carnegie Mellon University and New York University.

Pat has a B.A. in Social Science/Statistics from the University of Wisconsin and an M.A. and Ph.D. in Political Science from the State University of New York at Stony Brook.

An excellent presenter and strategic planner, he is frequently invited to present at Direct Marketing Association and American Marketing Association events, and he has been a guest lecturer for the eMetrics Association, as well as a contributing writer to the popular SearchEngineWatch.com.