IMPAQT Press Release
Search Marketing Leader, IMPAQT, Launches New Paid Search Reporting Tool, Giving Clients Endless Access to Customized Reports
PITTSBURGH – (May 28, 2009) – At 8 p.m., a Search Marketing manager representing one of IMPAQT’s clients wondered how a group of his campaigns had performed recently. With his set of pass codes, he logged into a data portal, chose 13 different Search campaigns, and queried week-by-week performance over a four-month period. Within thirty seconds, he downloaded the results into an Excel document. Another IMPAQT client logged in mid-day and, in five minutes, pulled four different reports with more than 5,000 records – choosing to have the reports sent to his email instead.
This ability for marketers to pull customized Search Marketing reports at any time, and with any combination of parameters, and in the format they desire, are the main benefits of the most recent tool launched today by IMPAQT, a national leader in Search Marketing. View www.impaqt.com
IMPAQT’s web-based Search Management Ad-hoc Reporting Tool (SMART) gives marketers the unique opportunity to create their own Paid Search reports 24/7, empowering customization and control. This step in ‘made-to-order’ reporting is among a number of new innovations at IMPAQT which harness the complexities of today’s analytics within Search Marketing – and provides them in a simple manner to marketers.
SMART is an enhancement to IMPAQT’s existing proprietary tool for data integration and reporting – the highly-rated and nationally-noteworthy ExstoNet™. Through the ExstoNet™, data from search engines, web analytics packages and other offline data sources are housed and integrated for customized and standard reporting. While the ExstoNet™ provides an abundance of reporting features, clients say they want more.
“Giving clients greater control of their data through the better use of automation was the driving force behind this new service,” explains Kevin Amos, VP of Technology for IMPAQT. “They told us what they’d like to see, and we created a way for them to gain greater insight into their metrics - while also making their jobs a bit easier.”
SMART enables clients to access raw data from Search campaigns – plus historical data from the inception of their partnership with IMPAQT. While the combinations of parameters to construct a report are endless, SMART eases the decision-making by suggesting likely combinations to help guide marketers.
For example, one client in IMPAQT’s beta test pulled three different reports per campaign per quarter, but had more options to pull them by engine, ad group, keyword, or match type. The flexibility gave the client additional insight into his website visibility and provided rationale for exploring new marketing ideas.
“Search Marketing is more complex these days because of the amount of data available to marketers,” says IMPAQT CEO Richard Hagerty. “But with the myriad of data, comes added value. Giving marketers more opportunities to analyze their combination of data sets is giving them more value overall.”
To use SMART, clients log into IMPAQT’s proprietary reporting hub to create the reports. The reports can be immediately downloaded, scheduled to be emailed, or saved in that format for another visit. The saved format enables reports to be run again, effortlessly, with updated data.
“It’s a good tool and is something that I will use quite a bit,” said one IMPAQT client who was part of the beta test. Another client added, “I love the fact that the reports come back so quickly.”
Hagerty says that SMART not only provides marketers with a sense of control over data retrieval and reporting, but also frees up IMPAQT’s account teams to dedicate their time toward strategic thinking “which is what any marketer and agency knows will move the business forward.”
IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based paid placement campaigns and organic web site optimization as well as social media marketing and data integration.
IMPAQT’s customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over the last three years, ranking as one of Inc. Magazine’s fastest growing companies and earning accolades from industry analyst groups. Please visit www.IMPAQT.com to learn more.
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IMPAQT Fact Sheet