IMPAQT Press Release

IMPAQT Continues to Grow Its Business with Three New Employees

Pittsburgh, PA – IMPAQT, a leading Search Engine Marketing firm, is pleased to announce the hiring of David Moser, Jennifer Balthaser and Laurel Upton.

	David Moser was recently hired as an Account Group Manager for IMPAQT. He is responsible for building and managing effective teams of Search Marketing professionals. David plays a critical role in the strategic direction and execution of Search Marketing campaigns, as well as establishing and maintaining senior level client relationships. David comes to us from EDMC, where he was the Senior Manager of Search Engine Marketing. During his time, David managed a large-scale SEM campaign and helped the brand significantly increase SEM leads and reduce average costs. Prior to EDMC, David managed Search and Online Marketing for two small companies in the software industry. David has a B.A. in Public Relations from the University of Pittsburgh and is currently working toward an M.B.A. in Marketing at the University of Pittsburgh.

Jennifer Balthaser was recently hired as IMPAQT's Marketing Coordinator. In this role, she manages PR, Event and Social Media initiatives and assists the Marketing team in related projects. She previously interned with IMPAQT's Marketing Department for a year and a half, and she assisted her team in everything from content writing to new marketing initiatives. Prior to IMPAQT, Jen interned with a non-profit organization in the Central Pennsylvania Area to help revamp their current marketing and PR tools. She has a dual B.A. in Marketing and International Business from Duquesne University.

Laurel Upton was recently hired as a Search Specialist at IMPAQT. She will assist the Client Services team in analyzing and implementing SEM campaigns. Previously, she was a marketing intern with the Penn State Men's Ice Hockey Team. Laurel was part of two classes at Penn State in which she learned to manage SEM campaigns. Last fall, her team created a campaign for a non-profit organization, and this spring she participated in the Google Online Marketing Challenge. Laurel recently graduated from Penn State University with a B.A. in Advertising and Public Relations, and a minor in Information Sciences and Technology.

About IMPAQT:
IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based Paid Placement campaigns and Organic Web site optimization as well as social media marketing and data integration.

IMPAQT’s customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over three years, ranking as one of Inc. Magazine’s fastest growing companies. Please visit www.IMPAQT.com to learn more.

Media Contact:   

Jennifer Balthaser
PR Coordinator, IMPAQT
Office: 412-733-7100
jbalthaser@impaqt.com

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