IMPAQT Press Release

IMPAQT Promotes Three to Search Account Managers

Pittsburgh, PA – IMPAQT, a leading Search Engine Marketing firm, is pleased to announce that three of its Search Specialists: Natalie Costa, Alyssa DiLoreto, and Travis Everly, have been promoted to Search Account Manager. These moves spring from many new opportunities at IMPAQT and align with the company’s philosophy of making the most of its employees’ talents.

	Natalie Costa came to IMPAQT as a Search Specialist. She supports Paid Search efforts for retail, financial, and educational clients. Her Paid Search knowledge has helped these clients attain strong results. Before coming to IMPAQT, she managed SEO efforts for a small government contract consultancy in Washington, DC. Additionally, she served as a client services manager for a large B2B online publisher, where she was responsible for optimizing the performance of display and demand generation advertising campaigns for Fortune 500 companies. Natalie is a graduate of Penn State University with a BA in Advertising/Public Relations.

Alyssa DiLoreto came to IMPAQT as a Search Specialist and supports key financial and retail Paid Search accounts. Alyssa has demonstrated exceptional client service and team spirit, which have helped her foster close and trusting client relationships. Prior to her career at IMPAQT, Alyssa was an Online Marketing Intern at Branding Brand Communications and a Marketing Coordinator at Baker Leadership. Alyssa earned a B.S.B.A. in Marketing, a B.A. in Italian and a certificate in Written Professional Communication from the University of Pittsburgh.

Travis Everly started as a Search Specialist. His strong financial services background and thought leadership in managing complex data have proven to be valuable assets for his financial services clients. Before joining IMPAQT, he worked as a Loan Officer at Welcome Credit Union and a Financial Advisor at Mass Mutual Financial Group. Additionally, he was a Financial Analyst Intern at Volvo Financial Services and a Marketing Specialist Intern at North Carolina Credit Union League. Travis has an MBA from the University of North Carolina at Greensboro, as well as a BS in Criminal Justice from Appalachian State University.

About IMPAQT:
IMPAQT, a Merkle Company, helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a "Leader" among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999. Visit www.IMPAQT.com to learn more.