IMPAQT Press Release

IMPAQT Grows Its Teams with Three New Hires

Pittsburgh, PA – IMPAQT, a leading Search Engine Marketing firm, welcomes Adam Mudrick, Ashley Terwilliger, and Kristina Besspiata to its Analysis and Decision Support, Data Management, and Sales teams.

	Adam Mudrick was hired as a Decision Support Analyst. He comes to us from Ainsworth Pet Care, where he conducted several Marketing Research projects to support the company's specialty brands. Adam has a BS in Economics from Allegheny College, where he developed his senior thesis around analyzing the impact of Harley-Davidson's strategic marketing decisions.

Ashley Terwilliger was hired as a Software Developer. She began working at IMPAQT as a contractor, and was recently hired on full time. Before coming to IMPAQT, Ashley interned with several organizations, including Syncrude, The Learning Bar, and the Canadian Department of National Defense, where she learned software development, interface engineering, and computer science research. She graduated from the University of New Brunswick with a BA in Computer Science and Mathematics.

Kristina Besspiata has returned to IMPAQT as a Sales Consulting Project Manager. She spent 5 ½ years performing sales support and lead generation activities at IMPAQT before taking a position at SnapRetail as a Product Marketing Manager. There, she worked across departments to create cohesive marketing messages, ensured client engagement and retention, and implemented a customer listening program. Kristina has a BA in Marketing from Chatham College.

About IMPAQT:
IMPAQT, a Merkle Company, helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a "Leader" among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999. Visit www.IMPAQT.com to learn more.