IMPAQT Press Release

IMPAQT Makes Key Staff Promotions

[Pittsburgh, PA] – IMPAQT, a leading Search Engine Marketing firm, is pleased to announce that six employees: Jen DeGiovanni, Laura Godec, Dani Kirkman, Matthew Leavens, Steve Swierczynski, and Carissa Vega have been promoted. These moves spring from many new opportunities at IMPAQT and align with the company's philosophy of making the most of its employees' talents.

	Jen DeGiovanni was promoted to Manager, Marketing & Communications. She started as a Marketing Intern in 2009 and was later hired as a Marketing Coordinator. She has supported and spearheaded numerous marketing, communications and sales efforts. Jen will supervise the Marketing & Communications Team while managing projects and setting the overall team strategy and direction.

Laura Godec was promoted to Search Account Manager. She joined IMPAQT in 2007 as a Search Specialist and has supported accounts in B2B, CPG, entertainment, healthcare and retail. Her extensive experience in Search and industry knowledge has become a great asset to the accounts she supports. Laura will take over ownership of several accounts for a leading big-box retailer.

Dani Kirkman was promoted to Search Account Manager. She came to IMPAQT in 2009 as a Search Specialist. She has supported accounts in retail, consumer packaged goods, automotive and financial. Dani has proven herself to be skilled in executing Search strategies, mentoring new employees, and delivering exceptional client service. She will take over ownership of the accounts she has already been supporting, as well as a new financial client.

Matt Leavens was promoted to Search Account Manager. Matt joined IMPAQT in 2010 as a Search Specialist and has supported a variety of accounts for CPG, health care, retail, and B2B clients. Matt has taken on numerous responsibilities where needed and has demonstrated strong team spirit, initiative, and willingness to take smart risks to get results. He will continue to support these accounts in his new role.

Steve Swierczynski was promoted to Search Account Manager. Steve joined IMPAQT in 2007 as a Search Specialist and has supported a variety of accounts for retail, travel, financial, education and B2B clients. Steve has demonstrated key strengths in data analysis, campaign test planning and formulating a trusted relationship with client contacts. He will take over ownership of the accounts he has already been supporting.

Carissa Vega was promoted to Account Group Director. She joined IMPAQT in 2005 as a Search Specialist and was promoted to Search Account Manager in 2008. Carissa has supported several B2B, retail and financial clients. She has a strong track record of helping clients achieve results in Paid Search, Search Engine Optimization, Social Media and Mobile campaigns. She has fostered close working relationships with clients and helped develop new business opportunities. In addition to managing program growth and strategic direction for a number of accounts, Carissa will also supervise several Search Account Managers and Search Specialists.

About IMPAQT:
IMPAQT, a Merkle Company, helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a "Leader" among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999. Visit www.IMPAQT.com to learn more.

Media Contact:   

Jennifer Balthaser
PR Coordinator, IMPAQT
Office: 412-733-7100
jbalthaser@impaqt.com

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