Under Vanessa’s leadership at IMPAQT, the customer is king. Vanessa leads the attributes and understanding of online customer behavior – including how to attract and engage customers with social networking and other forms of social media as well as how to define the personas of customers and pull them closer to brands.

Vanessa’s experience in Search Marketing includes her counsel of Search account managers in both paid and organic campaigns - an attribute helpful to her role in defining the relevance of consumers and in recommending tactics for retaining them.

Vanessa brings extensive experience in online marketing, communications, public relations and client service to her unique role at IMPAQT.

Leading the entertainment practice at Arlington, VA-based New Media Strategies, she helped design and implement buzz-building and viral marketing campaigns for top Hollywood film studios, television networks and video game companies.

She has also held senior positions at US Airways, Inc, most recently managing its e-commerce communications. As a publicist for ABC News, Vanessa gained accolades for her PR savvy while promoting network anchors Sam Donaldson, Cokie Roberts and Ted Koppel, as well as ABC’s Washington-based correspondents.

Vanessa has a B.A. in Broadcast Journalism (with a minor in History) from Southern Methodist University. She has been a guest lecturer for the Pittsburgh Technology Council and has presented on Search Marketing at the request of clients.