The Value of Video: Communication at the Speed of Light
When Google decided to change its quality scoring, IMPAQT’s VP of Operations’ and industry veteran Matt N. assembled his thoughts and his coffee, entered an available conference room, and used a white board to express his point of view on the change. Pointing to charts and graphs, Matt expressed what the change in Google’s scoring would mean to every client IMPAQT served.
The room was empty – except for a video camera filming his every move.
Matt’s impromptu 5-minute presentation was then e-mailed – in video form - to every client. There was no time, or need, to develop a lengthy white paper.
This uber-efficient manner of communication is one way that a data-centric search marketing company like IMPAQT is using an alternative medium - video - to help clients stay current in an industry moving at lightspeed.
The value of video is that it can demonstrate. And while we mentioned just one purpose for it, the many other possibilities, online, are not lost on us.
In its recent state of the industry report, marketing analyst Forrester predicts the spending on online video marketing will increase by 1500% in the next five years. (Source: Forrester US Interactive Marketing Forecast, 2007 to 2012)
IMPAQT has already invested.
Sensing the future proliferation of video online, we created our own in-house video recording and editing suite packed with professional lighting and audio equipment. Our professional-grade camera sports three CCDs – giving us the best color and image quality. (as opposed to your handheld camcorder, which probably only has one CCD). We went to high-definition, so not only are IMPAQT videos broadcast-ready (in case we need them to be), but we are ahead of the online industry itself, which presents very few videos in high-definition as we speak.
What to do with such sizable sizzle?
The possibilities to online video are endless –limited by the degree of one’s creativity and innovation.
IMPAQT is ready with both the hardware and the ‘mindware’. Keep watching…
