Creating Sustainable Competitive Advantage Through Customer Strategy As A Business Strategy
When: June 6 - 8, 2012
Where: The Ritz Carlton, New Orleans
Now in its 9th year, Merkle's CRM Executive Summit brings together senior marketing executives from Fortune 1000 companies and leading nonprofit organizations for two and a half days of learning, collaborative dialogue and networking.
Speakers will discuss innovations in the CRM and digital landscape to help you build competitive differentiation through connected CRM. You will come away with a better understanding of:
January 30 - 31, 2012
The Mayfair Hotel & Spa in Coconut Grove, FL
Digital Marketing Integration: Using Information, Analytics and Technology to Inform Digital Media and Customer Interactions
In its inaugural year, Merkle’s Integrated Digital Executive CRM Exchange will focus on using information, analytics and technology to inform digital media decisions and improve customer interactions.
September 12-14, 2011
Boston Convention & Exhibition Center :: Boston, MA
Don't miss our very own Senior Search Strategist, Jamie Keaney, speak during the following session:
Tuesday, September 13, 2011 from 3:15 - 4:15 PM
Track 1: Online Marketing and Merchandising Tactics
One of the highest ranked sessions for the past three years is back! Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts is going to give you killer tips to improve your online merchandising initiatives.
We're going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money!
Missed the Webinar? Watch it on demand here.
As consumer reliance on nontraditional search engines, social networks, applications, peer recommendations, directories or content sites grows, search marketing will no longer be about buying keyword ads or optimizing a Website to appear in natural search results. Rather search marketing will become an umbrella term for leveraging any media in order to "get found" by target audiences. How can marketers prepare for the next generation of search marketing? By acting like business planners and treating search marketing as a strategy, not a tactic.
Join our guest speaker, one of Forrester's top analysts, as she uncovers where search marketing is headed and what this means for interactive marketers. Also hear from a top industry agency expert as he provides examples of how enterprise level companies are currently adapting to these changes.
CRM 2.0 Optimizing Your Customer Portfolio
2011 Merkle CRM Executive Summit
Park Hyatt Aviara, San Diego, CA :: June 6th - 8th
Check out presentation highlights from the Summit through this interactive eBook or watch the wrap-up video with highlights from the event.